Insights
The False Economy Series
An ongoing dismantling of the folk beliefs that quietly drain B2B budgets. Each piece names the belief, honors why it’s seductive, brings named evidence, and shows what’s actually happening.
AI Lowered the Cost of Sameness
Generative tools made average output nearly free. That raises, not lowers, the return on a brand that sounds like nobody else.
The Metric Is Right. The Measurement Is Broken.
Pipeline is the right scoreboard. The way most B2B teams measure it misses the buying that happens where attribution can't see.
More Content Is Not a Strategy
Publishing volume feels like momentum. Without a position underneath it, it's a subsidy for your category, not your company.
The full series runs on LinkedIn. Follow Dustin Childers for each new installment, or start a conversation about the one that hit closest to home.
Read Something That Sounded Uncomfortably Familiar?
That’s usually the moment to talk. The first conversation is 30 minutes, and we’ll tell you quickly whether there’s a fit.